Barb's job is to convince us that this simple system of thought can account for the messiness of many of our personal and interpersonal relationships, regardless of gender, race, class, age, language, education... Type is intensely democratizing in its vision of the world, weird and wonderful in its commitment to flattening the material diffe…

Cognitive ease is the concept of which when you hear something repeatedly, your brain starts to form connections around it, thus making it easier for you to process later. And since we prefer things to be simple and easy, things that are easy to think about generally makes us feel happier... for newspapers it’s part of the problem that we all face…

what product designers do to your mind. They play your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention. I want to show you how they do it.... The “most empowering” menu is different than the menu that has the most choices... When we wake up in the morning and turn our phone over to see a…

The American media, over the past year, has been trying to work out something of a mystery: Why is the Republican electorate supporting a far-right, orange-toned populist with no real political experience, who espouses extreme and often bizarre views? ... his support seems to cross demographic lines ... does surprisingly well from the Gulf Coast o…

“In 40 years,” Morton added, “as many people will believe a bunch of Arabs knocked down the World Trade Center as will believe that Lee Harvey Oswald acted alone.”

Thinking, Fast and Slow is a best-selling[1] 2011 book by Nobel Memorial Prize in Economics winner Daniel Kahnema...: his early days working on cognitive biases, his work on prospect theory, and his later work on happiness.The book's central thesis is a dichotomy between two modes of thought: "System 1" is fast, instinctive and emotional; "System …

the idea that everyone is like us is called the “false-consensus bias.”... Online it means we can be blindsided by the opinions of our friends or, more broadly, America... morphs into a subconscious belief that we and our friends are the sane ones and that there’s a crazy “Other Side” ... that just doesn’t “get it,” ... not as intelligent as “us.”…

Remind me to buy this guy's books: "There is no way by which events can be directly recorded in our brains; they are experienced and constructed in a highly subjective way, different in every individual, differently reinterpreted or reexperienced whenever recollected. . . . Frequently, our only truth is narrative truth, the stories we tell each…