"coming up with creative ideas on demand is only part of the answer. Just as crucial is how ideas link to action. ...we have developed an integrative process for idea generation based on approaches drawn education, consumer research, business model design and emergent strategy... The first three steps are designed to help managers understa…

Great article on Medium. Best part comes at the end: "This week we launched an initiative that aims to ease the conflict between these opposing forces. Each of our team members gets to study a subject of their choice over the period of a year. It's a long term study initiative that resembles a PhD. Think of it more like a thesis than project wo…