"Basically, your business blog should provide prospective customers another tool to research your industry, company, products, and services without giving them a hard sell. "

“There is a huge audience of readers out there craving this kind of storytelling ... With phones and tablets, they now always have a reading device available on them to dig into something.”

"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

http://connectyou.sharedby.co/share/l4qsnd