Forget Your Personal Brand and Do Some Work!
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"people keep asking about how to start a personal brand... without having a clear understanding of what comes before that, which is actually knowing something about something... To position yourself as an expert is difficult, but most people aren’t asking the first important question, which is: expert in what? ... You have to earn the privilege…

The social media manager is dead. Long live social media

The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA

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