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When Opportunity Resides Along the Edges

When Opportunity Resides Along the Edges

my notes ( ? )

an edge is not just a term for advantage itself; it can also be the place where you can find that advantage... the outer rim that frames what you do and separates it, quite conveniently, from what you don’t... When you proceed beyond this border in business, the main thing that changes is risk.

they are the places where the inside and the outside meet. As such, they tend to be where the action is.

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