Curated Resource ( ? )

Information And Information Architecture: The BIG Picture

Information And Information Architecture: The BIG Picture

my notes ( ? )

"...reasons why good information architecture is important:


  • It reduces cognitive load.
  • It speeds up the process of finding the right information.
  • It can keep the user focussed on the task they are trying to achieve.
  • It makes it easier to analyze and understand information by the addition of context.
  • Reduces frustration and contacting support.


  • Keeps customers on their website for longer.
  • Increases the chance of customer conversion.
  • Reduces risk of customers going to a competitor.
  • Reduces duplication of information (by design).
  • Better ROI through efficient use of the platform.
  • Reduces cost of support when a user can’t find something.

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