Information And Information Architecture: The BIG Picture

"...reasons why good information architecture is important:

FOR THE USER

• It reduces cognitive load.
• It speeds up the process of finding the right information.
• It can keep the user focussed on the task they are trying to achieve.
• It makes it easier to analyze and understand information by the addition of context.
• Reduces frustration and contacting support.

FOR A BUSINESS

• Keeps customers on their website for longer.
• Increases the chance of customer conversion.
• Reduces risk of customers going to a competitor.
• Reduces duplication of information (by design).
• Better ROI through efficient use of the platform.
• Reduces cost of support when a user can’t find something.