Curated Resource ( ? )

A Bank Makes People Cry, Johnnie Walker Bets On Jude Law: The Top 5 Ad

my notes ( ? )

When you’re pitching a luxury product, one rule of thumb is to surround it with other luxury items. ... “A Gentleman’s Wager,” ... a fun, classy-looking short... none of it has the icky feel of a sales pitch.

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See also: Communication Strategy , Content Strategy , Content Creation & Marketing , Communications Strategy

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