Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
Americans believe that the media have an important role to play in our democracy — yet they don’t see that role being fulfilled... Here are 10 findings that stood out to us:
open.usa.gov
This page is to help co-create the fourth U.S. National Action Plan (NAP 4) with input from civil society. This is one opportunity to suggest and/or comment on the NAP 4 framework and ideas presented below. Share your NAP 4 feedback by commenting on a GitHub issue below or propose a new commitment by following the guidance and creating a new issue…
fusion.net
47% of Clinton supporters and 31% of Trump supporters say they have zero close friends who support the opposing candidate... The most segregated groups (those with the highest responses of “no friends supporting the opponent”) were young and black people.. Fewer than half the country has even had a conversation with someone from the opposing side’…
medium.com
"More than anything else, though, I think this event was about powerful stories — sharing stories, relating to stories, showing support after stories, and encouraging things to happen as a result of stories..." Rich picking here - e.g., “For every man that thought I was a secretary, there was a woman that called me a b****.” - The Stories o…