Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.theguardian.com
taking us towards what an American legal scholar, Frank Pasquale, has christened the “black box society”... subtitle – “the secret algorithms that control money and information” ... it’s not just about money and information but increasingly about most aspects of contemporary life... we know that Facebook algorithms can influence the moods and t…
www.nytimes.com
Why does one “experiment” (i.e., introducing a new product) fail to raise ethical concerns, whereas a true scientific experiment (i.e., introducing a variation of the product to determine the comparative safety or efficacy of the original) sets off ethical alarms? - Please, Corporations, Experiment on Us - The New York Times
medium.com
"This is a Big Deal for a lot of people right now, because the software companies that support our social lives have become so evil and pervasive and controlling in recent years." - What Does Ethical Social Networking Software Look Like? — The Message — Medium
medium.com
Truly excellent, insightful piece. "if Facebook did make the content that users see more positive, should we simply be happy? ... If Alice is happier when she is oblivious to Bob’s pain because Facebook chooses to keep that from her, are we willing to sacrifice Bob’s need for support and validation? This is a hard ethical choice ... Facebook is…