Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
onezero.medium.com
Several of the president’s tweets overlaid with disclaimers ... invoking Twitter's Civic Integrity Policy, which prevents users from manipulating elections. Trump’s tweets also effectively throttled by preventing other users from amplifying them. Facebook’s measures were less accusatory, attaching an informational label.Neither stopped Trump …
www.nytimes.com
The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…
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social media,
facebook,
politics,
factchecking,
twitter,
youtube,
censorship,
disinformation,
us2020,
domestic
www.nytimes.com
Most of the changes will start on Oct. 20, incl.:extra friction on retweeting, encouraging quote RTs adding the users' own thoughtspre-sharing warnings about flagged contentlabelling early election result claims disabling the algorithmic timelineAlso increasing factchecking and additional context on trending tweets.
www.msnbc.com
fake Twitter accounts removed: impersonated black men who left the Dems because of BLM to support Trump ... some had tweets with over 10,000 RTs...bots risk drowning out an authentic black political dialogue... shutting them down risks collateral damage (ie shutting down actual people, not fake accounts)...Great metaphor: "we would have a lot…
www.nytimes.com
big tech companies have spent the past three years working to avoid a repeat of 2016... struggling to handle the new challenges of 2020...foreign governments ... are now using ... bots that are nearly impossible to distinguish from hyperpartisan Americans... partisan groups in the United States have borrowed Russia’s 2016 playbook ... tough calls …