Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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More services: start with Communication strategy.
Relevant resources
www.niemanlab.org
We have ideas for sponsored Codas, that are of interest to specific groups.
contently.com
Key "takeaways" (gag), of which the last is hilarious: "- Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand. - 54 percent of readers don’t trust sponsored content. - 59 percent of readers believe a news site loses credibility if it runs articles sponsored by a brand. - As education level …
www.theglobeandmail.com
"As media companies seek out new ways to make money, is a crisis of trust brewing?"