Curated Resource ( ? )

Study: Sponsored Content Has a Trust Problem

Like native advertising , sponsored content
Curated: 23/07/2014 from contently.com/strategist/2014/07/09/study-sponsored-content-has-a-trust-problem-2/
Study: Sponsored Content Has a Trust Problem

my notes ( ? )

Key "takeaways" (gag), of which the last is hilarious: "- Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand. - 54 percent of readers don’t trust sponsored content. - 59 percent of readers believe a news site loses credibility if it runs articles sponsored by a brand. - As education level increases, so does mistrust of sponsored content. - And yet, respondents rated branded content as more trustworthy than Fox News, and nearly equally trustworthy as MSNBC..." - Study: Sponsored Content Has a Trust Problem | The Content Strategist, by Contently

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The above notes were curated from the full post contently.com/strategist/2014/07/09/study-sponsored-content-has-a-trust-problem-2/.

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