Relevant Overviews
Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
www.wired.com
Scroll, scroll, scroll... it’s got a name: zombie scrolling syndrome... Consider parasites... some have the power of mind control. Or... zombification... the jewel wasp... grabs a cockroach twice her size... injecting nonlethal venom... dopamine... alters the roach’s behavior... cleaning itself instead of running for its life...zombifying parasite…
medium.com
To #DeleteFacebook is to throw the baby out with the bathwater without solving the underlying problem.This is not another post on the benefits or evils of Facebook — you can figure that out for yourself…- my latest post accepted into The Mission
mathewlowry.myhub.ai
Today I have just one Topic: Quit Social Media. Your Career May Depend on It. This advice, from Professor Cal Newport in the New York Times, may seem counter-intuitive. Which is exactly the point.