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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

How to Use Facebook as a Productivity and Content Management Tool
betterhumans.coach.me
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I have basically figured out for myself how to use Facebook as a workplace.

17/01/2019
Don’t #DeleteFacebook. Take back control with digital minimalism
medium.com
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To #DeleteFacebook is to throw the baby out with the bathwater without solving the underlying problem.This is not another post on the benefits or evils of Facebook — you can figure that out for yourself…- my latest post accepted into The Mission

‘Never get high on your own supply’ – why social media bosses don’t use social media | Media | The Guardian
www.theguardian.com
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it is not just Zuckerberg. None of the company’s key executives has a “normal” Facebook presence. You can’t add them as friends, they rarely post publicly and they keep private some information that the platform suggests be made public by default... Over at Twitter, the story is the same.... what do they know that we don’t?... former vice-preside…

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