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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

The Painful Foundations for Tools of Thought
thedavincistoat.com
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Interesting, meandering analysis of different tools for thought.Craft "lacked databases - a key feature for any Notion user... [and is] limited to the Apple ecosystem", but they prioritised foundations first, features later: "a lot of work in exchange for small visibility - and users often don’t notice this until the point they (des…

Silver: Lightweight Mobile Prototyping in Sketch 3
medium.com
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Silver is a combination of an iOS app, a Mac app, and a Sketch Plugin that seamlessly communicate with each other to make your mobile design process as smooth as possible - Introducing Silver : Lightweight Mobile Prototyping in Sketch 3 — Startups, Wanderlust, and Life Hacking — Medium

22/11/2015
Make your own comics-journalism feature with Al Jazeera
source.opennews.org
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"How we made our first comics-journalism feature-and the tools for you to make one, too ... We thought we would walk through some of design process and also document some of the code tricks we learned along the way. The final products are a web viewer, Pulp, and the comic-maker interface, Pulp Press... released as a free and open source project…

10/11/2014
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