Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
opendigital.economist.com
“Governments in Europe have been spending money for years on improving the availability of services online, and uptake was always below expectations... citizens didn’t want to use the online platform. The idea was to digitise a process without improving it.”... there is a much bigger prize ... an opportunity to use the internet as a platform for…