Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.stophateforprofit.org
We are asking all businesses ... not advertise on Facebook's services in July.What would you do with $70 billion? We know what Facebook did. They allowed incitement to violence against protesters fighting for racial justice... named Breitbart News a “trusted news source” ... turned a blind eye to blatant voter suppression ...…
www.facebook.com
A workshop proposal for EuroPCom 2018 with @albawhitewolf, Mike Galsworthy (@Scientists4EU) and the original Captain Europe, reposted to Facebook by popular demand.