Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
gigaom.com
"On Monday, at almost the exact same moment as tens of thousands of people — including dozens of professional journalists — were checking the SCOTUSblog site to see whether new decisions by the country’s top court had been posted, the site itself was being denied a press pass" - Senate press gallery ignores the evolution of journalism, denies SCO…