Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.theguardian.com
Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…
Like
algorithm,
facebook,
politics,
democracy,
brexit,
psychometrics,
cambridge analytica,
trump,
disinformation
www.theatlantic.com
Many scientists are asking themselves: What can I do?... the answer from ... 314 Action is: Get elected... most scientists view their work as pure and noble, and politics as a dirty game... since Trump’s victory, “many more scientists are realizing why their voices are needed... Scientists bring a unique perspective in how they ... think about …
warontherocks.com
these efforts seek to produce a divided electorate and a president with no clear mandate to govern. The ultimate objective is to diminish and tarnish American democracy... We’ve monitored more than 7,000 social media accounts over the last 30 months and at times engaged directly with them. Trump isn’t the end of Russia’s social media and hacking …
www.theguardian.com
information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…
www.wired.com
will stream Trump’s rallies directly each night and feature pre-and post-event commentary... a way for the campaign to circumvent the mainstream media ... says as much about Trump’s future in media as it does about Facebook’s.