Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
How can you make your social visuals more compelling?The Media Octopus put together an information-packed infographic on the importance of social visuals. It contains a lot of great advice and creative ideas for marketers looking to up their visual game, including these four tips for visual social success:
blog.bufferapp.com
on top of Twitter, you can now create images with the perfect size and format for Facebook, Instagram, and even Pinterest. You can create the visuals, share them across all platforms and then analyze them with Buffer’s analytics to know how well they’re performing. - Pablo 2.0: Create Social Media Images, Perfect for Everywhere
curalate.tumblr.com
"Starbucks’ first-ever brand campaign, Meet Me at Starbucks ... showcases stories of how people use Starbucks as a meeting point, with an emphasis on the idea that technology brings us together, but there’s nothing quite as authentic as an in-person cup of joe. ... an incredible job of striking an emotional connection with people by associating t…
maximizesocialbusiness.com
" four ways to use visual content to expand your reach and improve social media results" Pretty standard stuff, but "3. Convresation starters" should be used more. - How to Use Visual Content to Improve Social Media Results