Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
hkspolicycast.org
it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…
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social media,
media,
psychology,
news,
top3pods,
identity,
factchecking,
metaphor,
education,
meme,
disinformation,
media literacy
theconversation.com
a bias likely to cloud the minds of the audience – the halo effect.... when we see something we like or dislike, and associate this emotional reaction with something else... “illusory truth effect.” This bias causes our brains to perceive something as true just because we hear it repeated... the illusion of control bias occurs when we perceive o…
www.poynter.org
"conservatives who received a correction telling them that Iraq did not have [Weapons of Mass Destruction] were more likely to believe that Iraq had WMD." ... fact-checking reinforced the mistaken belief... the "backfire effect."A new paper, however, suggests the "backfire effect" may be a very rare phenomenon.... People are extra happy to adopt a…
www.theatlantic.com
repeating a lie, which is generally part of the debunking process, can reinforce it. ... confirmation bias leads people who want to believe something to believe it even more after they’ve been shown they’re wrong.