Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.cjr.org
"One of the most frustrating things about reading (or listening to) science journalism is trying to resolve contradictory claims. Coffee is good for you; no, it’s bad for you... Eating meat is good for you; no, don’t eat meat! Some people, like many of those who oppose vaccines, ease the tension by deciding that science is all relative—just a ma…
www.wired.com
Good reading for anyone communicating on an issue like science - or indeed the EU: "The problem is that he delivered his argument by targeting the most admirable hallmark of the scientific method: uncertainty in the face of incomplete evidence. And that makes his essay a pernicious attack on science itself. Bilton’s argument follows a familiar f…