Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.politico.eu
I developed a metric to identify gatekeepers, who increase your influence, and flak-catchers who reduce it. I tested the GREEDY FRAGILE algorithm developed by West Point for drone targeting decisions, which measures how much an individual participant in a network makes it more or less centralized. The results were fascinating. - An x-ray of Bru…
mashable.com
"Readers spend a lot of time on RealClear's sites... because there's a seemingly endless amount of well-curated links to top publications writing about the big news stories of any given day... The result is a true smorgasbord of opinion, rather than a collection of links aimed at furthering a particular point of view... The expert level of curati…
www.cjr.org
"Politico is launching a European edition ... with ... Axel Springer... to cover “not just Brussels but European politics and policy more broadly,”" CJR sees a few problems ahead: "- the 28 member countries have distinct identities and interests, so a one-size-fits-all outlet does not necessarily fit anyone... - the European Union has no shared…
mathewlowry.myhub.ai
FalseA German journalist and camera crew have fun with the EP gravy train in “Scandale au Parlement Européen : Argent facile, champagne à gogo et autres privilèges. This sort of film iseasy to make and so becoming commonplace. And people in the Brussels Bubble wonder why they are not so widely loved elsewhere?