Overview: Communications Strategy

two products, Springboard and Time Inc. Connect to help editors source content from contributors, some for traditional editorial content and some for native or branded content... a way for editors to create more content around specific topics or events rather than just getting content on the cheap... gathering ... people with some degree of social…

With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware

The publisher is uniting its existing content marketing packages and launching a sponsored content offering “paid posts,” under a newly branded unit, FT Squared, dedicated to these kinds of advertiser partnerships. - The Financial Times readies paid posts for advertisers - Digiday