Psychographics: the behavioural analysis that helped Cambridge Analytica know voters' minds
theconversation.com
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the data crunching company’s approach represents a step change in how analytics can today be used as a tool to generate insights – and to exert influence... While it also used demographic segments to identify groups of voters... Cambridge Analytica also segmented using psychographics... demographics are informational. Psychographics are behaviour…

‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower
www.theguardian.com
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Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…

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