Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
ssir.org
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Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…

Selling the Green New Deal With Positivity
medium.com
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We’ve been taking the wrong approach to communicating about climate change... even climate-denying, anti-scientific, messianic nations like the United States are quietly preparing ... not at how to mitigate climate change, but how to prepare for its inevitability. We’re building walls ... to block tomorrow’s climate refugees... alienation verging …

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