Your Mission Statement Is Not Your Company Culture - Marker
marker.medium.com
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CEOs and industry leaders all told me, “...Culture is the most important thing.” But when I asked “What exactly is culture, and how can I affect mine?” they became extremely vague.... I focused all my energy on “leading by example.”... did not scale as the company grew... became a hodgepodge of different cultures fostered under different managers.…

Why Leadership = Storytelling
medium.com
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Leadership is the art of inspiring others to make a story come true. Therefore, if you’re leading people, you’re telling them a story ... great storytellers ... are going to recruit better... darlings in the press... raise money more easily ... close amazing business developer partnerships... have a strong and cohesive corporate culture ... core…

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