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Brainstorming Does Not Work (except when it does)
medium.com
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While an excellent takedown of 'traditional' (group-focused) brainstorming techniques, this article should mention that individuals applying brainstorming techniques get good results. "In every case, four people working individually generated between 30 to 40 percent more ideas than four people working in a group. Their results were of a higher q…

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Like creativity, innovation, brainstorming, ideas
20/04/2015

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