How to tell the difference between a social media maven, ninja and guru
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how do you tell the difference between a "ninja" and a "guru"? A "maven" and a "marketing expert"? For that, we've created a helpful guide so you can hire the social media bullshit artist that best fits your company's needs: - Pando: How to tell the difference between a social media maven, a ninja, and a guru

A Facebook Page IS NOT a Social Media Strategy
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So, how did this local come by his expertise? Years of work in developing, implementing and managing integrated offline/online marketing strategies... Far-ranging, diverse experience in marketing? Extensive education in social media technologies and how/when/why to use them? Nope. He’s an expert because he has a popular Facebook page, which is …

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