"what people really want is to be treated like individuals and given the tools to help themselves.... Rigour is the cold, hard fact of insight. Magic is the creative talent ... Without great insight, creative may be ill-informed or poorly targeted.... Meanwhile, a data-based body of evidence that isn’t supported by creativity fails to creat…

"Kimono Labs is a data-scraping tool that offers a simple way to create an API for any website in just minutes." - 9 Startups That Made Life Better In 2014 - ReadWrite

"Just understanding “what is Big Data” is a challenge for a significant number of people" - ReadWrite, quoting Gartner. "Different industries have different priorities ... Industries that are driving the customer experience priority are retail, insurance, media and communications, and banking, while process efficiency is a top priority for manufa…