Curated Resource ( ? )
Why the insight & creativity sweetspot delivers better customer experiences
Curated:
18/08/2015 from
econsultancy.com/blog/66830-why-the-insight-creativity-sweetspot-delivers-better-customer-experiences/?utm_content=buffer6bcbc&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
my notes ( ? )
"what people really want is to be treated like individuals and given the tools to help themselves....
Rigour is the cold, hard fact of insight. Magic is the creative talent ...
Without great insight, creative may be ill-informed or poorly targeted.... Meanwhile, a data-based body of evidence that isn’t supported by creativity fails to create the gut-reaction ... bypasses the heart and hits the head with colourless rows of ones and zeroes...
The answer doesn’t lie in silos, where data or creative is worked to a near finish before being presented to the silo next door with a ‘do something with that’ attitude."
- Why the insight & creativity sweetspot delivers better customer experiences | Econsultancy
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The above notes were curated from the full post econsultancy.com/blog/66830-why-the-insight-creativity-sweetspot-delivers-better-customer-experiences/?utm_content=buffer6bcbc&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer.Related reading
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