Curated Resource ( ? )

Want To Fund Your Kickstarter? You're Not Steve Jobs--Ask People What They Want | Co.Exist | ideas + impact

Want To Fund Your Kickstarter? You're Not Steve Jobs--Ask People What They Want | Co.Exist | ideas + impact

my notes ( ? )

" "It takes courage to talk to customers but you have to do it,” Ritson would say. “First the qualitative, then the quantitative," he repeated. Interview customers (qualitative) before you create surveys (quantitative)."

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