Leaders, Do You Have a Clear Vision for the Post-Crisis Future?

Covid-19 pandemic ... leaders are scrambling to manage the immediate fallout... also necessary to prepare for what’s next. Visionary leaders ... didn’t simply react ... also looked beyond ... guided — and guided their people in turn — by their vision for a better future...

fundamental assumptions underlying your current business model may have been (or may soon be) upended... you need ... vision of what you aspire to become in five or even 10 years... you can’t predict ... with perfect certainty, you can develop much more clarity ... Here’s our process...

Spend time envisioning your future... Interrogate what is likely to change about your customers, markets, and operating environment... Ask how resilient your core businesses will be in the light of these changes...

walk back your envisioned future to ... mid-term (your post-crisis focal point)... to today. Reverse-engineer ... benchmarks and milestones... along the way...

learn and pivot... measure, monitor, and formally review your progress... adjust ... vision and strategy... be attentive to both the strong and faint signals...

Rally your team around your vision... which is inspiring, imbued with purpose, and relatively stable...