To run good social media is a multimedia, multimodal, multiskilled operation - involving everything from researching latest trends and data analysis, to writing sharp copy and complementing it with attractive visual content.
Each of the roles I break down into three areas of responsibility:
Lead: Where they are responsible for execution and delivery.
Support: Where they provide expertise to colleagues who lead on topics.
Knowledge: Where they follow and stay on top of developments and features.
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