How to build a social media team

To run good social media is a multimedia, multimodal, multiskilled operation - involving everything from researching latest trends and data analysis, to writing sharp copy and complementing it with attractive visual content. 

• ♟️ Strategist
• 🤝 Community manager
• 📊 Data analyst
• ✍️ Copy writer
• 🎨 Graphic designer
• 📽️ Multimedia manager
• 🗺️ Coordinator
• 🌐 Internal advocate

Each of the roles I break down into three areas of responsibility:

Lead: Where they are responsible for execution and delivery. 

Support: Where they provide expertise to colleagues who lead on topics.

Knowledge: Where they follow and stay on top of developments and features.