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Focus Groups Are Worthless

Like science , audience research , strategy
Curated: 23/12/2014 from medium.com/@mulegirl/focus-groups-are-worthless-7d30891e58f1
Focus Groups Are Worthless

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“focus groups are supposed to ... source ideas that need to be researched.... No one buys shoes, cooks dinner, votes, banks, or even buys movie tickets sitting at a table under florescent lights while engaged in a moderated group discussion." or seek to understand the EU, for that matter. - Focus Groups Are Worthless — Medium

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