Curated Resource ( ? )

Does Content Marketing Produce Results? via @shelholtz

Like metrics , content marketing , content
Curated: 06/11/2013 from in2.holmesreport.com/2013/11/does-content-marketing-produce-results/

my notes ( ? )

"The rise of content marketing, despite well-publicised scepticism, continues — as illustrated by a new report ... - almost two out of five marketers (38%) still question whether content marketing can deliver measurable ROI. - 70% believe that content marketing helps drive sales leads more effectively. The metrics that are being used suggest a disconnect between goals and actual results. "

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The above notes were curated from the full post in2.holmesreport.com/2013/11/does-content-marketing-produce-results/.

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