Curated Resource ( ? )
An interview with the realest social media managers in public transportation
Curated:
29/03/2016 from
www.theverge.com/2016/3/19/11265210/bart-sf-twitter-social-media-infrastructure
my notes ( ? )
BART started talking back. The tweets weren't bland or automatically generated. They were super real, and sometimes super dark... a tactical move to both acknowledge the deplorable state of San Francisco's underfunded subway system and prove to residents that their government was aware of the issue and doing everything in its power to fix it.... The standard, say-nothing stance from government comes from a very deep seeded risk aversion... the side effect of that is it makes government look incompetent...
,BR> A lot of people doing social media for government right now are one step above interns. They don't have the institutional know-how to really engage customers in a way that's relevant and answers their questions.... BART's infrastructure is complicated. Our needs are complicated. Our funding structure is complicated. Our political structure is complicated. So it takes a long time to learn the ropes here and do it in a competent way where you can engage customers honestly.
,BR> A lot of people doing social media for government right now are one step above interns. They don't have the institutional know-how to really engage customers in a way that's relevant and answers their questions.... BART's infrastructure is complicated. Our needs are complicated. Our funding structure is complicated. Our political structure is complicated. So it takes a long time to learn the ropes here and do it in a competent way where you can engage customers honestly.
Read the Full Post
The above notes were curated from the full post www.theverge.com/2016/3/19/11265210/bart-sf-twitter-social-media-infrastructure.Related reading
More Stuff I Like
More Stuff tagged social media , authenticity
See also: Communication Strategy , Content Strategy , Social Media Strategy , Content Creation & Marketing , Social Web , Politics , Communications Strategy