Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations
mathewlowry.myhub.ai
Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.
mathewlowry.myhub.ai
OK, so sue me - I haven't posted in months. But I will post again soon, because the twittering is driving me nuts. I've been on twitter for around 18 months (since 7:24 AM Oct 18th, 2007, to be precise), and hardly ever used it. Didn't get the badge, didn't buy the t-shirt. Hell, if I can't find the time to blog on the blo…
mathewlowry.myhub.ai
I was discussing online communities and the EU with some friends before Christmas, when a few interlinked thoughts and ideas popped up, stemming from an earlier post about "trust2". I thought I'd commit them to screen while they were fresh in my mind, and ask for some ideas.Trust and (election) turnoutGiven that election turnout is …
mathewlowry.myhub.ai
I was reading Laurent's post What does it mean to become human?, but it was so long that I skipped to the end, illustrating exactly the point I wanted to make in this post. Laurent writes, amongst other things, about interiority:the capacity to reflect upon ourselves, others and the world, the whole of realityIt put a name to something I'…
mathewlowry.myhub.ai
Over on iBlog, Claus used a term that caught my attention:Networks such as ERRIN, which is funded by membership contributions and invests in what I would call “TRUST 2.0.”, help to establish that collective understanding and culture of cooperation and facilitate successful involvement in EU projects.While he freely admitted that "Trust 2.0 do…
mathewlowry.myhub.ai
By my reckoning, Blogactiv had its first birthday today... what really sticks in my memory was the eurosceptics. It led to an interesting experiment in handling certain types of online debate... The Pyjama People's immediate assumption was that Blogactiv was an EU-funded front company... CIA-style