Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
techcrunch.com
everyone is intransigent now ... Social media acts as a massive collective Sorting Hat, silently assigning most of us to filter bubbles wherein our beliefs and biases are rarely challenged. News (or “news”) sources rise up to cater... slowly, these isolated groups do what isolated groups do... become more extreme. Increasing extremity in one group…
www.thenation.com
Fake news has been around as long as real news... Social media has certainly transformed how fake news circulates, speeding up its circulation and extending its reach and impact... a much more important problem ... is the continuing delegitimization of real news by American conservatives... This is not “fake news.” It is a blatantly ideolog…
www.theguardian.com
a research paper ... found depressing proof that the web is fuelling segregation.... matched the attitudes of those who did and did not have broadband with data on partisan hostility... Greater use of the web ensured that an admirer of Jon Stewart would think that conservatives were not just mistaken but stupid, or a viewer of Fox News would wor…
qz.com
While our experience with political Facebook posts suggests, anecdotally, that the thrust of the story is correct, we cannot confirm the authenticity of the study... Our efforts to reach Rantic before publication were unsuccessful, and Wired has since retracted its story.