Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
blogs.ncvo.org.uk
Charities have such a huge range of positive stories to tell and practical solutions to offer on so many of the big issues we face today, but too often they’re taking place under the radar.Constructive Voices will link up journalists and charities and equip both to approach news in a more constructive way, directing journalists to charities which …