Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
ksj.mit.edu
"Hughes will be establishing a health and science desk that will consist of approximately five reporters, according to an email from BuzzFeed. A science staff of that size will catapult BuzzFeed News into the top tier of science news sites by sheer size alone. It won't have the largest staff of science reporters, but it will be among the largest. …