Relevant Overviews
Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
medium.com
Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked.
medium.com
"But the ramification of this fundamental shift in design is that we now consume content in headlines, thumbnails and mini descriptions. According to a recent study by Copyblogger, on average 8/10 people will read headline copy, but only 2/10 will read the rest. We have all become headline hunters." While I dispute the idea here that Facebook inv…