Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
www.euractiv.com
‘Conference on the Future of Europe’ will open this spring... will not be enough... also... a real democratic debate on the final text, so that it can be followed up... if there is to be a reform of the Treaties... to be ratified in all Member States...Referenda are ... not suitable for the ratification of a new treaty... not allow a debate on its…
www.govtech.com
Better Reykjavic platform ... encourage thoughtful debate for government improvement among citizens while avoiding vitriolic arguments...a new debate system with simple tweaks: Citizens must list arguments for and against ideas, and instead of replying to each other directly, they can only down-vote things ... forces users to create standalone poi…
www.politico.eu
POLITICO asked eight of the European Parliament's youngest members... how do you make the EU more relevant to young people?... " letting them into the decision-making process and giving them a better sense of what it is they do"... "The EU is designed to be impervious to citizens’ influence... led by an unelected Commission and its Parliament has …
www.theguardian.com
There are many grassroots communities emerging with vital understandings of the importance of continued EU membership... an agile swarm of passionate activist communities can run rings around a top-down Westminster-based operation and engage voters whom politicians cannot reach.... Such is the multifaceted nature of our EU membership that a single…