Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
medium.com
"Facebook executives met with a group of drag queens from San Francisco to discuss the social network’s infamous “real names” policy... Facebook apparently had no intention of negotiating because the policy was crafted for the sale of targeted ads not for the safety of human beings with complex identities.... Facebook appears like a school bully…