Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
medium.com
We look back at our breathless optimism and turn to each other, slightly baffled: “is that it? THAT was the chatbot revolution we were promised?”... chatbots didn’t just take on one difficult problem and fail: they took on several and failed all of them... A great bot can be about as useful as an average app. When it comes to rich, sophisticated,…