Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.theguardian.com
it is not just Zuckerberg. None of the company’s key executives has a “normal” Facebook presence. You can’t add them as friends, they rarely post publicly and they keep private some information that the platform suggests be made public by default... Over at Twitter, the story is the same.... what do they know that we don’t?... former vice-preside…