Relevant Overviews
Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
www.nytimes.com
Airbnb has been expanding its trust platform ... allowing them to translate their passions into professions... go to Airbnb’s site and click ... “experiences.” ... endless smorgasbord of people turning their passion into profit and their inner artisan into second careers.... grown tenfold this year... I’d like to say that Airbnb created 100 millio…