Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
theconversation.com
to boost donations and promote their brands... organizations to sensationalize their coverage, which can, in turn, distort public perceptions about the nature of social problems... The NGO sector includes organizations with annual budgets that rival those of small countries, yet many operate with minimal oversight. News organizations can help a…
www.politico.eu
I developed a metric to identify gatekeepers, who increase your influence, and flak-catchers who reduce it. I tested the GREEDY FRAGILE algorithm developed by West Point for drone targeting decisions, which measures how much an individual participant in a network makes it more or less centralized. The results were fascinating. - An x-ray of Bru…
mathewlowry.myhub.ai
If you care about EU democracy you need to care about European media, particularly as the upcoming US media invasion gets underway. They'll be pushing on an open door when they get to Brussels.
Think
social media,
media,
publicsphere,
native advertising,
lobby,
corporate journalism,
public-affairs