Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.nytimes.com
Nice NYTimes tour of the current news startup wave: Key point: "quality, customized advertising on sites with good editorial content was actually a solid business with growing margins... Business Insider has had nine consecutive quarters where the revenue per page was rising.... “There are fundamental secular trends — ad growth, mobile growth, pa…
medium.com
Medium on how magazine editing is morphing as technology transforms online longform: "Online, each story is at best its own magazine, sent out to find its own temporary audience. One article may absorb people who subscribe, or would once have subscribed, to Foreign Affairs; another might absorb devotees of Wired or Men’s Health or Glamour. The au…
mobile.nytimes.com
NYTimes.com on how legacy organisations failed to go digital, leaving field open to tech-first startups: "Vox is a digitally native business, a technology company that produces media, as opposed to a media company that uses technology. Everything at Vox, from the way it covers subjects, the journalists it hires and the content management systems …