Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.nytimes.com
The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…
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social media,
facebook,
politics,
factchecking,
twitter,
youtube,
censorship,
disinformation,
us2020,
domestic
www.nytimes.com
Cornell analyzed 38 million English-language articles about the pandemic found that President Trump was the largest driver of the “infodemic.”...Of 11 different narratives ID'd, "miracle cures" - including Trump's anti-malarial drugs, UV and disinfectants - accounted for more than the other 10 combined.Keep it in perspective: a…